Fitting Customer Experience Metrics to Your Business Objectives
Choosing appropriate customer experience metrics can be a tricky topic to navigate. How do you balance simplicity with the need to tailor metrics to the experience being measured?
In this webinar, we explore the business value of combining customer feedback metrics with operational and behavioral metrics to help you measure your success.
Watch John Abraham, General Manager of the Medallia Institute and special guest speaker, William Folsom, Sr. Manager of Customer Centric Initiatives & Experience at Aaron’s, Inc., to learn how to distinguish between overall perception, end-to-end journey, and touchpoint interaction measures for your customer experience program.