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Webinar Recording

Financial Linkage: Demonstrating CX Value to the CFO

Even the most seasoned customer experience professionals struggle to demonstrate the financial value of their CX programs. Where should I look? What should I track? How should I communicate this, to whom, and when?

This webinar highlights several recent examples of companies tracking the financial value of providing a great customer experience, and discuss ways to leverage social science to make your case palatable to the CFO.