Fast, rich video insights power amazing mobile experiences at Del Taco
Specializing in American-style Mexican cuisine, Del Taco is always looking to stay ahead of the competition and wanted to make significant improvements to their customer experience by updating the look and feel of their restaurants and menu. This was a high-profile promotion and marketing opportunity which Del Taco needed to fully leverage. To evaluate the impact of the proposed changes on customer impressions, the business needed to collect and analyze high quality consumer feedback.
Del Taco worked with Medallia LivingLens to design and deliver an engaging interactive survey experience (a ‘mobile mission’) to dive deeper into what their customers thought about the restaurant chain’s proposed changes. Once the video feedback had been collected, Del Taco used Medallia LivingLens platform to analyze and share data-rich customer video and generate actionable insights.
Read the case study and find out how Del Taco collected 150 consumer research videos and distilled them down to a 28-minute showreel to help them make significant improvements to their customer experience.