Fast, rich video insights power amazing mobile experiences
Del Taco operates or franchises more than 580 restaurants in 15 states. Specializing in American-style Mexican cuisine, Del Taco is always looking to stay ahead of the competition.
Del Taco wanted to make significant improvements to their customer experience by updating the look and feel of their restaurants and menu. To evaluate the impact of the proposed changes on customer impressions, the business needed to collect and analyze high quality consumer feedback.
Del Taco decided to leverage Medallia Video to design and deliver an engaging interactive survey experience to dive deeper into what their customers thought about the restaurant chain’s proposed changes. Download the full story to learn how they generated data-rich customer videos and actionable insights.