Drive Conversions with Innovative Customer Experience and Experimentation Efforts
When it comes to delivering a positive experience for the online visitor, there is no "one size fits all" to ensure a good customer experience (CX). It is critical for businesses to know their visitor paths to truly understand the online experience. Automaker Nissan could not agree more.
Nissan's strategy to provide great experiences for their digital customers stems from experimentation. Innovative in thought and data-driven in practice, Nissan relies on aggregate trends to identify the experiences causing friction, along with tools to validate the success of anticipated changes.
eMarketer is pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia's Cindy Lynes, director of product marketing, and Nissan's Dip Shah, senior manager, global CX optimization. They will discuss how marketers can create better customer journeys, and deliver bottom-line results.
Watch this webinar and learn how to:
- Optimize forms to increase leads
- Simplify visitor journeys for greater impact
- Launch virtual tours with best-in-class experiences