The Digital Journey: Insights on Consumer Behavior, Frustration and Loyalty
What drives customers to take the first step in their digital journey? What friction can knock their journey off-kilter or end it completely? We surveyed thousands of consumers after they visited websites across multiple industries to understand how digital experiences can make or break customer loyalty – and ultimately, your bottom line.
In this webinar, you'll see the results of our research and a data-rich deep dive on digital experiences. You’ll hear about:
- Industry trends, including which industries excel at mission completion and satisfaction
- Why customers fail to complete their intended missions, the barriers that cause them to give up, and where they go after a bad experience
- Generational differences in mission completion, satisfaction, and other key metrics, and how brands can design digital experiences to appeal to different age groups