Digital Innovation Leaders: How 6 companies transformed their businesses to stay ahead of changing consumer behavior

Keeping up with consumer behavior often hinges on one crucial factor: digital innovation. With digital now at the heart of customer experience, organizations must adapt their tools and strategies to meet rising customer expectations and to stay ahead of the competition.


There's no one right way to innovate, but there’s a common starting point for 6 companies that recently adapted to changing consumer behaviors: tap into customer experiences and utilize real-time insights. In this new guide for executives leading transformation efforts, you’ll learn:

  • How Holiday Inn Club Vacations leveraged fast, actionable feedback to safely reopen resorts mid-pandemic
  • How omnichannel feedback helped Rent-A-Center improve customer experiences
  • How BT Consumer's 'Experience Pillars' drove an annual revenue opportunity lift of $33.7M
  • And how other brands like CommScope and Banorte approached digital innovation

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