Digital Experience & Conversion: Industry Benchmarks for 2022

How does your website or app’s digital experience compare to the industry average? How does your industry’s digital experience compare to others? How should you approach digital experience to improve your bottom line?

To answer those questions, our data scientists crunched the numbers on 6.5 billion user sessions across 11 industries to establish digital experience benchmarks for 2022. Analyzing factors such as frustration, engagement, navigation, forms, and technical performance, this benchmarking report uncovers new insights to help you transform the experiences on your website and app.

Download the report to learn:

  • Which industries offer the best and worst digital experiences 
  • How user frustration and engagement levels vary across industries
  • How digital experience impacts conversion in each industry
  • How and why users behave differently online across specific industries

Behind the scenes: How we calculated digital experience benchmarks 

The key technology leveraged by our data scientists to establish these benchmarks was Digital Experience Score (DXS®) by Medallia Digital Suite. Powered by machine learning, DXS® uses hundreds of advanced behavioral metrics to calculate a score between 0 and 10 for every single online customer experience on a website or app.

These benchmarking insights can become a decisive guide for brands looking to deliver digital experiences on websites and apps that boost conversion, and ultimately, their bottom line. A validation study with travel giant TUI demonstrates just a 1-point change in DXS® can improve the probability of conversion by up to 50%, with a predicted difference of $30m worth of annual sales in TUI’s case.

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