Dick’s Sporting Goods: Streamlining eCommerce Experience
How Dick’s Sporting Goods is engaging ecommerce customers and acting on real-time feedback to improve the digital experience with Medallia and Adobe.
Dick’s Sporting Goods, the largest sporting goods retail company in the United States launched a new ecommerce platform in 2017. To expand ecommerce, Dick’s needed to capture the best customer information possible, digest it quickly, and share it with relevant teams and leadership within the organization so everyone could learn and benefit – while creating results that impacted the bottom line.
Read this case study to learn how Dick’s was able to decrease bounce rates by 50 basis points, increase conversions, and respond to the voice of the customer by pairing Medallia for Digital with Adobe Analytics insights to understand the why behind customers’ behavior.