Request a Demo
Feedback

Job Role
Inquiry Type

YES, I agree to receive, via email, information about Medallia solutions and success stories that show how industry-leading companies improve the customer experience and increase revenue. Read our Privacy Policy in the footer below.

Read our Privacy Policy

Thank You

Your message has been received and we will contact you shortly.

Whitepaper

Forrester Research: The Business Impact of Customer Experience

To help customer experience management professionals prove the business value of a better enterprise customer experience, Forrester built simple models that show how revenue increases when a company’s Customer Experience Index (CxPi) score goes up. Forrester’s models capture revenue benefits from three sources:

1. Incremental purchases from existing customers in the same year.

2. Revenue saved by lower churn.

3. New sales driven by word of mouth.