Webinar Recording

How to Grow by Tearing Down the (Imaginary) Customer-Vendor Wall

Most companies have Voice of Customer programs in place and are talking to customers on a regular basis. Are they really listening to them, though?


Join our customer discovery expert Bob London, who will deliver actionable tips for how to uncover your customers' Elevator Rant - what they're really saying when vendors aren't around.

Bob has conducted over 2,300 conversations with his clients' customers and used the resulting insights to draft a compelling and strategic narrative that creates excitement and buy-in from employees, customers, and investors alike.

Here’s what you’ll learn:

  • Bob's disruptive customer discovery questions that yield candid responses
  • How to frame conversations, ask questions, and follow up
  • Tips on "listening between the lines" to maximize insights