Put the customer at the center of every experience with a rich, real-time profile that maintains always-on intent
MEDALLIA EXPERIENCE ORCHESTRATION
Adaptive Engagement Profile
![](https://images.prismic.io/medallia/e9574e84-3910-4572-8392-127ba6d89ca6_hero.png?auto=compress,format)
Adaptive Engagement Profile
![](https://images.prismic.io/medallia/967ddaae-e224-4d70-9c3c-60273f348607_icon1.png?auto=compress,format)
Tune into each customer’s changing intention
Continuously monitor and understand customer behavior, preferences, and evolving needs.
![](https://images.prismic.io/medallia/d071ed24-0066-43a1-8cba-5759704179da_icon2.png?auto=compress,format)
Deliver consistent, cohesive experiences
Linking customer identity helps brands track and listen across channels of engagement and lifecycle stages
![](https://images.prismic.io/medallia/882c6787-9c6f-41eb-9125-bd8f07d1b9bd_icon3.png?auto=compress,format)
Dynamic customer profile
Stay updated with activities, actions, and newest attributes
![](https://images.prismic.io/medallia/2644fe3c-319e-4787-aac9-088f85a25797_icon4.png?auto=compress,format)
Omnichannel connectivity
Eliminate experience gaps with shared intelligence across touchpoints
Authentic view of each customer’s activities and needs
![](https://images.prismic.io/medallia/a1841801-b31d-432d-ba2a-edb95fe650ce_module1.png?auto=compress,format)
![](https://images.prismic.io/medallia/a1841801-b31d-432d-ba2a-edb95fe650ce_module1.png?auto=compress,format)
MXO offers powerful features to capture and link customer data across various devices and touchpoints, providing a unified view of the customer. With MXO's customer profile linking capabilities, you can connect customer interactions and data to a single customer profile, ensuring a comprehensive understanding of customer intent.
Real-time experience events for timely and personalized interactions
![](https://images.prismic.io/medallia/f4925bb4-ea47-4709-8e7e-8a50006570a9_module2.png?auto=compress,format)
MXO maintains a record of experience events as customers engage, providing a centralized and real-time understanding of individual activities, actions, evolving needs, and preferences. This intelligence serves as a foundation for relevant experiences, enabling businesses to deliver timely and personalized interactions that enhance customer satisfaction and cultivate loyalty.
![](https://images.prismic.io/medallia/f4925bb4-ea47-4709-8e7e-8a50006570a9_module2.png?auto=compress,format)
Up-to-the-second customer intent for personalized experience delivery
![](https://images.prismic.io/medallia/8c3ead8f-c31f-45a5-9b3d-85ebb0447893_module3.png?auto=compress,format)
![](https://images.prismic.io/medallia/8c3ead8f-c31f-45a5-9b3d-85ebb0447893_module3.png?auto=compress,format)
Gain deep insights into customer needs and preferences in the moment, allowing you to engage with empathy and deliver personalized experiences that resonate. MXO captures real-time customer intent by merging behaviors with interests, journey, and feedback data. Stay connected to customers' evolving intentions to build lasting relationships and drive customer loyalty.
![](https://images.prismic.io/medallia/3343719a-dfb6-4a4d-b77a-c9e6a5dd81bb_demo.png?auto=compress,format)