Medallia DXA is built on flexible, fast, open APIs, enabling you to pull and push experience data into any technology in your stack.
DIGITAL EXPERIENCE ANALYTICS
DXA Integrations

An integration ecosystem built for enterprise


Access a powerful open framework that drives action and outcomes at scale. Medallia DXA’s integration ecosystem provides an easy-to-launch, valuable solution that empowers new integrated use cases and adheres to all modern SaaS standards.
To give you a taste, our integration partners unlock the power of:
- Analytics & Segmentation
- Split Testing
- Direct Feedback
- Business Solutions (e.g., Slack, Invoca, BI tools, etc.)
Flexible approach that works for your organization
Get the data you need, no matter what tools you use. Medallia DXA takes a flexible, dynamic approach to integration, comprised of three parts:

Productized, ready to go
Connectors: pre-built integrations specific to a third-party product or ISV

Light configuration, and we’re off
Solutions: documented integrations with third party or ISV

Whatever you need it to be
Interfaces: generic integrations compatible with multiple products and ISVs
Premier Adobe partnership, 2x winner partner of the year
As the only premier partner in the DXA space, Medallia offers new depths of visibility —and you can activate it all through Adobe, without writing a single line of code.
Medallia DXA connects with:
- Adobe Analytics - understand the “why” behind data
- Adobe Target - test smarter, for better results
- Adobe Audience Manager - activate cross-channel audiences
- Adobe Experience Platform - discover and orchestrate journeys
Premier Adobe partnership, 2x winner partner of the year
As the only premier partner in the DXA space, Medallia offers new depths of visibility —and you can activate it all through Adobe, without writing a single line of code.
Medallia DXA connects with:
- Adobe Analytics - understand the “why” behind data
- Adobe Target - test smarter, for better results
- Adobe Audience Manager - activate cross-channel audiences
- Adobe Experience Platform - discover and orchestrate journeys
Overview
Integrations Built for Enterprise
Seamlessly connect customer insights to every tool and every aspect of your business with Medallia’s enterprise worthy integration ecosystem.