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Medallia Wins TMC Labs Innovation Award

Medallia Text Analytics Recognized for Innovation in Customer Experience Management

PALO ALTO, Calif., September 15, 2011 — Medallia, the global leader in SaaS Customer Experience Management (CEM) solutions, today announced that Medallia Text Analytics was honored with a 2011 TMC Labs Innovation Award. Presented by Technology Marketing Corporation’s Customer Interaction Solutions magazine, the award recognizes Medallia for its achievement in advancing customer data analysis capabilities.

“At TMC, we strive to honor products that demonstrate raw innovation, unique features, and significant contributions toward improving communications technology,” said Rich Tehrani, CEO of Technology Marketing Corporation (TMC®). “Medallia Text Analytics does this through its easy-to-use solution that provides key insights into customer feedback, enabling companies to quickly take action to continually improve upon the customer experience.”

Medallia Text Analytics was the first integrated CEM text analytics solution to enable companies to analyze numerical scores and text comments from customer surveys together. The integrated solution is superior to traditional text analytics technology, which can be difficult to use for non-researchers with no specialized training. The solution also provides a unified view of customer experience, which stand-alone text analytics products lack.

As a fully integrated solution, Medallia Text Analytics not only facilitates the sharing of analytics reports from senior managers to frontline employees, but also leverages the multitude of other capabilities available on the Medallia platform. These solutions include: Medallia Mobile 2 for iPhone and iPad, Web Experience, Contact Center, and Key Account.

“We designed Medallia Text Analytics to make it easier for companies to share their data across the entire organization, understand what customers and the marketplace are saying, and act on the information with less effort,” said Medallia CEO Borge Hald. “Customer Interaction Solutions magazine recognizes some of the most innovative companies. We are honored by the award.”

Winners of the 2011 Customer Interaction Solutions TMC Labs Innovation Award are featured in the magazine’s September and October 2011 issue.

About Customer Interaction Solutions

Since 1982, Customer Interaction Solutions (CIS) magazine has been the voice of the call/contact center, CRM, and teleservices industries. CIS magazine has helped the industry germinate, grow, mature, and prosper, and has served as the leading publication in helping these industries that have had such a positive impact on the world economy to continue to thrive. Through a combination of outstanding and cutting-edge original editorial, industry voices, in-depth lab reviews, and the recognition of the innovative leaders in management and technology through our highly valued awards, Customer Interaction Solutions strives to continue to be the publication that holds the quality bar high for the industry. Please visit www.cismag.com for more information.

About TMC Labs

TMC Labs began in 1996 as CTI Labs, coinciding with the debut of CTI magazine. Its main focus was conducting unbiased product reviews for customer-facing products and solutions for call center technologies and CRM. Since then, TMC Labs has also explored VoIP technologies like VoIP gateways, softswitches, and QoS, as well as enhanced services that service providers can offer their customers. TMC Labs, alongside TMC publications, also runs multiple industry events: 4GWE, Smart Grid Summit, M2M Evolution, Cloud Communications Summit, Social CRM Expo, SIP Tutorial, VIPeering, Business Video Expo, CVx, Digium|Asterisk World, StartupCamp, MSPAlliance MSPWorld, and more! Visit TMC Events for a complete listing and further information.

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