February 16, 2021

Medallia names Shankar Balakrishnan as new Area VP of UK&I and MEA

Customer experience veteran appointed to help companies reimagine their customer and employee experience and engagement programmes

16th February, 2021 – Medallia, the global leader in experience management, today announced the appointment of Shankar Balakrishnan to the role of Area VP, UK & Ireland, Middle East and Africa. In taking on the role, Balakrishnan will leverage his extensive knowledge of the experience management space to help companies in these regions revitalise their employee and customer engagement strategies, drive growth and reduce churn.

A seasoned business leader with more than a decade of experience in the customer experience space, Balakrishnan has a strong track record in working with clients to deliver effective corporate strategy programmes and large-scale business transformations.

As one of the earliest members of the Medallia EMEA team, he possesses diverse and first-hand knowledge of some of the most important aspects of the organisation, having been responsible for growing the professional services team in Europe, as well as establishing and successfully expanding the account management function for Europe. Prior to joining Medallia in 2014, he spent six years as a management consultant with Boston Consulting Group and Capgemini.

“Delivering exceptional customer and employee experiences is not just a business aspiration anymore – it is central to business success,” said Shankar Balakrishnan, Area VP, UK&I and MEA. “As positive customer and employee experiences become a key differentiator for companies, I am excited to help clients define and reimagine their existing strategies whilst cementing Medallia’s position as the market leader.”

“Shankar is the ideal person to take on this pivotal role and elevate Medallia’s operations to new heights,” said Greg Philiotis, Senior VP and Head of International, Medallia. “His extensive expertise in advising Fortune 500 companies on their experience management strategies will be invaluable to our customers looking to drive revenue through transforming this crucial element of their business. We are delighted to have him on board.”

About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment. www.medallia.com.

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