December 15, 2020

Medallia Integrates with Arming Sales Teams with Critical Customer Sentiment Insights

Combines the power of’s completeness of Salesforce contact records and ability to understand powerful customer sentiment through critical sales moments

SAN FRANCISCO, Calif. – Dec. 15, 2020 — Medallia (MDLA), the global leader in experience management, today announced it is integrating with to further enhance customer and prospect engagement during critical moments in the sales cycle.  

“Our partnership with Medallia is a great way of demonstrating the value of keeping contact information current in the CRM system and understanding the client experience across the customer lifecycle from marketing to sales to service interactions,” said Art Harding, chief operations officer for 

Medallia’s business-to-business (B2B) customer experience management solution extends the value of complete and accurate customer contact information as it collects real-time feedback from business clients along their sales journey, and’s solution enables Medallia clients to automatically register and update their customer contacts along the sales and service journey. This product synergy enables’s and Medallia’s joint clients to improve customer satisfaction and realize ROI quickly. 

“We are excited to partner with Their ability to automatically derive complete customer contact information from communication flows during sales and servicing cycles makes it easier for our clients to capture feedback from the right people at the right point of their customer journey,” said Steve Vierra, senior vice president channels, alliances and global partnerships for Medallia. uses AI technology to collect customer contact and role information from normal business communication flows when a B2B company sells to, and services, their business customers. With detailed prospect and customer contact data in Salesforce, sales teams using Medallia can more easily collect powerful insights and take intelligent actions during important sales moments.

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About Medallia

Medallia (NYSE: MDLA) is the pioneer and market leader in Experience Management. Medallia’s award-winning SaaS platform, the Medallia Experience Cloud, leads the market in the understanding and management of experience for customers, employees and citizens. Medallia captures experience signals created on daily journeys in person, on calls and digital channels, over video and social media and IoT interactions and applies proprietary AI technology to reveal personalized and predictive insights that can drive action with tremendous business results. Using Medallia Experience Cloud, customers can reduce churn, turn detractors into promoters and buyers, create in-the-moment cross-sell and up-sell opportunities and drive revenue-impacting business decisions, providing clear and potent returns on investment.  

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