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Medallia Extends Global Reach to Asia-Pacific with Local Australia Presence

New offices in Sydney and Melbourne enable Customer Experience Management software provider to continue momentum in APAC

PALO ALTO, California, and SYDNEY, April 9, 2014 — Medallia®, the global leader in SaaS Customer Experience Management (CEM) solutions, has opened new offices in Sydney and Melbourne, Australia, adding to the regional headquarters already in Silicon Valley, Buenos Aires and London. The company’s expansioninto the Asia-Pacific Region (APAC) is fueled by the growing demand from Australian companies for Medallia’s CEM software.

More than a dozen of Australia’s best-known companies, including Telstra, Medibank, and Auto & General Insurance Services, use Medallia to capture customer feedback and act on insights to improve customer experiences. In addition, Medallia’s software has been deployed for years in global companies throughout Australia.

“We’re seeing companies across APAC increasingly focused on delivering better customer experiences to build stronger competitive positions in their local markets,” said Borge Hald, CEO of Medallia.

He added, “Many Australian market leaders have already partnered with Medallia to rally their organizations around the Voice of the Customer. With a fully local presence, we are even better positioned to serve the unique needs of the Australian market, as well as our growing customer base in the APAC region.”

In the Age of the Customer, Australians expect experiences with companies to be easy and transparent. Flocking to online forums, they share opinions on the experiences they have grown to expect from their banks, telecom providers, retailers, hospitality companies, and more. With Medallia, companies gather customer feedback everywhere the customer is, deliver insights to everyone in their organizations, and drive actions that improve customer experiences, using the voice of the customer to ultimately increase customer loyalty and shareholder value.

“Empowering our organization with customer data has been critical to our success,” said Rebecca Wilson, manager of customer experience at Auto & General Insurance Services. “With Medallia’s CEM software, we are able to capture valuable feedback and leverage these insights throughout our customer support channels to improve our offerings and services. We are excited about their expansion into Australia.”

Customer experience best practices will be shared in-depth at Medallia’s annual Experience 2014: The CEM Leadership Conference from May 14-16, 2014, while the Medallia Institute will offer a Customer Experience (CX) certification course May 12-14. Both events will be held at the Ritz-Carlton Hotel and Resort in Half Moon Bay, California. Registration details can be found at here.

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