May 02, 2013

Medallia Customers Win Awards for CRM Excellence

New Capabilities Improve Companies’ Ability to Take Action on Customer Feedback and Get Results

PALO ALTO, California, May 2, 2013 — Medallia® (, the global leader in SaaS Customer Experience Management (CEM) solutions, congratulates two of its customers, Best Western and Intuit, for winning gold in the Gartner & 1to1 Media 2013 CRM Excellence Awards. Best Western, the World’s Biggest Hotel Family®, topped the Social and Mobile Engagement category, while Intuit, a leading provider of business and financial management solutions for small to mid-sized businesses, won the Customer Experience Excellence category.

Both companies rely on the Medallia platform to drive the activities that won them honors. In addition to their guest satisfaction program, Best Western uses Medallia to integrate and act on data from social media review sites, increasing review volume and ultimately reservations. Best Western’s approach and results made them the winners of this prestigious award. Intuit uses Medallia to gather and act on customer input everywhere from surveys to online forums, improving customer experience for accounting professionals by making it easy for them to deliver their services to consumers using Intuit. The awards were announced yesterday at the annual Gartner Customer 360 Summit in San Diego.

“The 2013 winners showcase excellence in customer centricity. These customer-focused leaders demonstrate how an enterprise commitment to making improvements to the customer experience and investing in the right technologies, processes, and people can lead to real financial gains,” said Mila D’Antonio, editor-in-chief of 1to1 Media ( “1to1 Media honors these companies for their leadership in support of, and innovations geared toward, advancing their organizations to becoming customer centric.”

Through this joint awards program, 1to1 Media and Gartner ( spotlight organizations that have generated exceptional business results by taking a customer-centric approach to performance. Winners were selected by a panel of judges, including Gartner analysts, 1to1 Media editorial staff, and previous Gartner & 1to1 Media CRM Excellence Award winners.