March 28, 2017

Department of Veterans Affairs Selects Medallia to Transform the Veteran Experience

Medallia to collaborate in strategic alliance with Halfaker & Associates LLC and Deloitte Digital to improve the veteran experience

PALO ALTO, Calif., March 28, 2017 — The Department of Veterans Affairs (VA) awarded a contract to Halfaker and Associates, LLC. As part of the Halfaker team, Medallia, Inc. (, the global Customer Experience Management leader, will provide its customer relations management and survey software to help VA build trusted, life-long relationships with veterans. VA is committed to making veteran experiences predictable, consistent, and easy, and plans to put Medallia in the hands of its 300,000 employees with the goal of delivering better care at a more rapid pace.

VA’s investment in Medallia comes at a time when the number of veterans is growing and their needs are becoming more complex. In 1975, the U.S. had two million veterans over the age of 65; VA expects this number to reach nearly 10 million in 2017.

The Medallia software platform will enable veterans to provide feedback to VA no matter where they are, whether it be a VA medical facility, the website, or the VA contact center, for example. The technology, which will give VA employees real-time access to veterans’ feedback, will enable VA to not only identify and correct both one-off and systemic problems, but also identify new sources of value for veterans.
As part of Halfaker and Associates’ proposed solution, Medallia will be available to all VA employees across its many services and locations, including 150 VA hospitals, 819 community based outpatient clinics, and 300 VA Vet Centers. For the first time, VA employees will have the critical insight they need to adjust and improve service delivery and recovery at a more rapid pace.
“We are proud to be partnering with the VA to better serve our veterans,” said Amy Pressman, president of Medallia. “There is no one more deserving of high quality care than those who have so bravely and selflessly served our country.”
The Medallia program will be nationwide, with one of the first programs rolling out in Baltimore, Maryland. Together, Medallia and Deloitte Digital, as part of the Halfaker awarded team, will work hand-in-hand with VA leadership to weave the veteran voice into the agency’s regular operations and transform its culture around the veteran experience.
“The VA is working hard to transform its customer experience for veterans and we are proud to be a part of their effort,” said RJ Krawiec, principal, Deloitte Consulting LLP, and innovation and strategy leader, Deloitte Digital. “Our relationship with Medallia and the VA reflects our commitment to helping government agencies transform their approach to customer experience from transactional and processed-focused to customer-focused and intuitive. We believe that this will help our veterans more easily get the care they need.”

In addition to teaming up with Deloitte Digital, Medallia is a subcontractor to Halfaker and Associates, LLC, a Federal Government technology solutions provider that brings deep industry expertise. This initiative is part of a task order, primed by Halfaker and Associates, on the Transformation Twenty-One Total Technology Next Generation contract issued by VA.

About Medallia

Medallia is the Customer Experience Management company that is trusted by hundreds of the world’s leading brands. Medallia’s Software-as-a-Service application enables companies to capture customer feedback everywhere the customer is (including web, social, mobile, and contact center channels), understand it in real time, and deliver insights and action everywhere—from the C-suite to the frontline—to improve their performance. Founded in 2001, Medallia has offices in Silicon Valley, New York, London, Paris, Hong Kong, Sydney, Buenos Aires, and Tel Aviv. Learn more at

© 2017 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.

About Deloitte Digital

Deloitte Digital has created a new model for a new age — a creative digital consultancy. That means bringing together all the creative and technology capabilities, business acumen and industry insight needed to help transform our clients’ businesses with digital. Deloitte’s federal government services practice works with all 15 federal cabinet departments in the U.S. government, and with our end-to-end capabilities, clients bring us their greatest ambitions, knowing we’ve got what it takes to bring new business visions to life. Let us show you how we do it. To learn more,,www.deloittedigital.comor follow us on Twitter@DeloitteDigi_USor@DeloitteDigital.
As used in this document, “Deloitte” means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please a detailed description of our legal structure. Certain services may not be available to attest clients under the rules and regulations of public accounting.

About Halfaker

Halfaker creates innovative and customer-centric technology solutions in the areas of Cyber Security, Data Analytics, Software Engineering and IT Infrastructure to improve the health, security and well-being of all Americans. We are proud to be a service-disabled veteran-owned, woman-owned, 8(a), small business. To learn more about Halfaker, please