Action Intelligence

Identify Customers in Need of Attention and Surface the Most Actionable Feedback

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Action Intelligence uses the power of Athena artificial intelligence to automate high-effort, high-impact tasks such as risk detection and suggestion mining.

Know Where to Focus and Drive Impact

Identify customers at risk of leaving, potential detractors, and others in need of immediate attention with greater accuracy than scores alone. Alert CX teams and frontline employees of customers at risk and prioritize follow-up action.

Find the Most Actionable Suggestions for Improvement

Automatically discover suggestions and ideas within individual customer and employee feedback. Focus employee attention on the actions likely to have the greatest impact on customer satisfaction.


Medallia Athena Artificial Intelligence

Learn how Medallia Athena enables you to make smarter decisions, take faster actions, and deliver better experiences.

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Medallia’s Perspective on Intelligent Customer Experience

Learn how Medallia approaches Artificial Intelligence in CX and how it enables companies to leverage AI for action to achieve tangible business results.

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Medallia Athena

Learn how Text Analytics and Action Intelligence use Medallia Athena artificial intelligence to analyze unstructured feedback and surface actionable insights.

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