User friction

digital experience

Any obstacle or issue within a product (website, app, etc.) that prevents the user from completing their desired goal, like retrieving account information or filling out a form.

Experience 101

Platform

Company

Resources

© Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia and/or its affiliates. Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Fred Reichheld and Satmetrix Systems, Inc. All other trademarks are the property of their respective owners.