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Experience 101 > Glossary > Unstructured data

Unstructured data

customer experience

In the customer experience context, unstructured data is typically defined as qualitative data collected in text, audio, or video formats. Natural language processing (NLP), text analytics, and speech-to-text or speech analytics, along with other AI-powered, machine-learning technologies, can be used to quickly gain insights from unstructured data.

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