Pulse Survey

digital experience

Pulse surveys are becoming increasingly popular among organizations to quickly check in with employees and collect feedback on various topics. This article provides an ultimate guide to pulse surveys, including best practices, benefits, and how to use them effectively.

What Is a Pulse Survey?

A pulse survey is a type of survey used to measure employee engagement and satisfaction quickly. It is usually shorter than a traditional survey and focuses on specific topics. It measures employees' feelings about a particular topic or event and tracks changes over time.

Examples of Pulse Surveys

Employee Experience

Employee experience pulse surveys measure how employees feel about their work and environment. Examples of questions you can ask in a pulse survey include:

  • How satisfied are you with your job?
  • How would you rate your work/life balance on a scale of 1 to 10?
  • How would you rate the overall atmosphere at your workplace?
  • Do you feel supported by your manager?
  • Are there any changes you would like to see in your workplace?

Contact Center Experience

Contact center experience pulse surveys can help businesses measure customer satisfaction with contact center agents. These surveys could ask customers if their issue was resolved, if they were satisfied with the level of service, and how long they had to wait on the phone. They can also ask customers to provide more details if their issue still needs to be resolved.

Digital Experience

Digital experience pulse surveys can help businesses measure customer satisfaction with their website and other digital platforms. These surveys could ask customers if they were able to find the product they were looking for, if their checkout process was smooth and easy, and if they found what they were looking for without any difficulty.

Customer Experience

Examples of questions you can ask for a customer experience pulse survey include:

  • How satisfied are you with your purchase?
  • How would you rate the quality of the product/service you received?
  • How would you rate the overall customer service experience?

Pulse Survey FAQs

The following are answers to some frequently asked questions about pulse surveys:

What Are the Advantages of Pulse Surveys?

Pulse surveys offer a range of advantages for organizations looking to get fast and accurate feedback from their audience. These include:

Allows You to Capture Trends

Pulse surveys enable organizations to identify changes in attitudes and perceptions over time.

Acts as an Early Warning System

Pulse surveys can act as an early warning system for organizations, allowing them to address any potential issues before they become too big.

Better Response Rate

Pulse surveys usually have a much higher response rate than traditional surveys, as they are quick and easy to complete.

Accurate Gauge on Audience Perceptions

Pulse surveys can give you an accurate gauge of how your audience perceives your products and services.

Quick and Easy to Complete

Pulse surveys are quick and easy to complete, which makes them more attractive to respondents.

What are Pulse Surveys Intended to Measure?

Pulse surveys are used to measure employee and customer satisfaction on various topics.

What Questions Should a Pulse Survey Include?

Focus the questions on the topics you are trying to measure. For example, if you are trying to measure customer service satisfaction, ask questions about the following:

  • Customer service experience
  • Customer service response times 
  • Customer service quality

How Long Should a Pulse Survey Be?

Pulse surveys should be kept relatively short, ideally at most 5 minutes.

How Often Should You Use Pulse Surveys?

Pulse surveys should be used regularly, such as every month or quarter.