Frustration score

digital experience

A metric that scores user frustration levels on websites and apps between -10 and 0, with 0 indicating a pleasant and frustration-free online journey. To receive a score indicating low levels of frustration, navigating your digital properties should be smooth and simple thanks to intuitive layouts, responsive elements, and clear information. It’s one of the five pillars of experience that are measured to produce the digital experience score (DXS®).