Digital Experience Score (DXS®)

digital experience

A metric that quantifies the online customer experience at scale to identify and prioritize the most urgent experience issues impacting conversions and engagement. Medallia’s DXS® measures the overall digital experience of a website or app on a scale of 0-10, with 10 reflecting a seamless, friction-free experience. DXS® is calculated through five pillars of digital experience: engagement, frustration, navigation, technical, and form experiences.