Why Medallia
Why Medallia

Learn how partnering with us can transform your business — for both customers and employees.
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Medallia Platform

Explore how experiences come together in one powerful platform.
Comprehensive Feedback Capture

Collect every signal for more meaningful data
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Run complex, global programs with self-service
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Close the loop and drive action quickly
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Uncover essential insights from every interaction
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Easily share data across systems and teams
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End-to-end customer experience management and orchestration
Overview
Customer Experience Management
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Experience '26

Stop waiting. Start leading. Deliver results

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MEDALLIA FOR CUSTOMER EXPERIENCE

Real-time insights for real-world results.

Get a clear view of your customers, patients, or guests—so you can anticipate needs and take the right next action.

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The best brands transform their business with Medallia.

Pinpoint your focus and deliver for customers. Every time.

Reduce operational costs.

Use AI-driven analytics to spot self-serve wins and cut down on service outreach.

Increase revenue.

Spot upsell opportunities in real time—online and in-person—and alert your team.

Improve customer loyalty and trust.

Act on customer insights—not just feedback—to win them back over and over again.

Empower employees.

Unleash team members to do their very best work and stick around longer than ever.

ROI you can tell your CEO about.

$15.2M

Saved in legacy technology consolidation

30%

Increase in average customer spend

185%

3-year ROI

Read the study Read the study

Data based on a Forrester Consulting Total Economic Impact™ Study Commissioned By Medallia, January 2025.

“Thanks to the voice of customer data captured by Medallia, we are able to identify and eliminate bottlenecks in our customer journeys.”

 

MICHE DWENGER

VP Ecommerce Experience, Dick’s Sporting Goods

See the case study See the case study

Every signal points to opportunity.

Online. In-person. Contact center. Chat. Medallia brings every customer and employee signal together—then highlights what’s impacting revenue, ROI, and sales—so you can take effective action. Fast.

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Clear priorities—from the frontline to the boardroom.

In large, multi-location enterprises, focus isn’t always obvious. Medallia clarifies it—alerting frontline teams to act on feedback, enabling managers to spot local trends, and empowering leaders to drive system-wide improvements with real impact.

Modern signal capture.
No matter how they interact with your brand, it’s all in Medallia.

Insights you can act on.
AI-driven analytics make it easy to know what to do.

Power in your hands.
Manage experience programs holistically.

Built for enterprises. Ready for complexity.

Medallia is purpose-built for large, complex organizations—backed by the expertise and proven track record to scale CX programs with confidence. That’s why the world’s leading enterprises rely on Medallia to deliver impact, year after year.

And it’s all managed in Admin Suite.

“They tell us what they love, they tell us what they hate. They tell us what causes stress. They share their wants and their needs. And we invested heavily in identifying how we could understand these moments that matter, not just from a business and analytical perspective but in a way that really allows us to create change across our portfolio.”

ANNE LOUISE MASON

Senior Product Manager, Enterprise Strategy – Customer Experience Management Program

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Related resources

Report

2025 Gartner® Magic Quadrant™ for Voice of the Customer Platforms

Medallia has been named a Leader for the 4th consecutive time for our powerful platform that enables comprehensive collection, analysis, actioning, and reporting of Voice of the Customer (VoC), and customer experience (CX).

Read report

Report

The Business Value of Medallia Experience Cloud

Description: This independent analysis calculates the financial impact related to Medallia Experience Cloud.

Download report

Report

2024 Forrester Customer Feedback Management

Learn why Medallia was once again named a leader by Forrester and received top scores for Current Offering and Strategy.

Read report
View all resources View all resources