Report

The Total Economic Impact™ Of Medallia

Cost Savings And Business Benefits Enabled By Medallia

Get a look at the bottom-line business value Medallia offers, assessed in this Total Economic Impact™ study from Forrester Consulting, commissioned by Medallia. Informed by real experiences from Medallia clients, Forrester Consulting was able to determine that Medallia customers reap meaningful benefits with our experience management solution, including:

  • 185% return on investment (ROI) after three years
  • $39.25M 3-year net present value
  • Payback in less than 6 months
  • 30% increase in average customer spend from personalized actions worth $30.5 million
  • Productivity and efficiency gains equivalent to nearly 18 full-time employees

Read the full study to learn about the benefits you could realize with Medallia.

“The whole point is we don’t just want raw data. We want information. We want actionable data trends that the field finds valuable. That’s the strategic value of a company like Medallia.”

– Director of CX measurement and data analytics, government

A Forrester Consulting Total Economic Impact™ Study Commissioned By Medallia, January 2025. Results are for a composite organization representative of interviewed customers.

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