Medallia named a Leader in the SPARK Matrix™: Digital Marketing Analytics (DMA), Q4, 2023

Medallia has been recognized as a Leader in the SPARK Matrix™ Digital Marketing Analytics (DMA), Q4 2023 report, published by leading market research firm Quadrant Knowledge Solutions. This year's report evaluated 15 service providers against 12 criteria, grouped into two categories: Technology Excellence and Customer Impact.

The report provides a comprehensive analysis of the DMA market, and evaluates service providers based on products, market presence, and value proposition. Medallia's leadership position is a testament to its commitment to delivering exceptional global digital marketing analytics.

Download the full report to learn:

• The current market dynamics, overview, and competitive landscape of the DMA market
• Key competitive factors and technology differentiators 
• Which criteria business should consider when looking for a DMA provider