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Experience '26

Stop waiting. Start leading. Deliver results

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Infographic

Inside the 2026 State of Customer Experience

Where CX is advancing and where it is falling short

In 2026, CX won’t be measured by effort or intent. It will be measured by evidence.

This research snapshot exposes where progress is real, where it’s falling short, and what separates teams that can prove impact from those still defending it.

See what the data means for your strategy, and what it will take to lead in the year ahead.

Download the infographic Download the infographic

Related Resources

Brochure

Employee Activation
Employees are the face of the organization and hold the key to the ideas and innovations that can elevate the business. The right listening program not only surfaces areas that need to be improved; it can reveal root causes, as…

Webinar Recording

Boosting CX Impact through Personalization ft. Walgreens & Fred Reichheld
Personalization has quickly risen as a top priority for brands as they work to increase engagement, trust, and customer loyalty — driving an emotional connection and true differentiation in a vastly competitive marketplace. Watch this exciting meeting of the minds…

Report

The 2024 State of CX Personalization Report
In 2024, CX practitioners are making personalization their top priority. Medallia Market Research and Customer Experience Professionals Association (CXPA) recently partnered to better understand exactly how CX professionals across the globe are thinking about applying personalization in their organizations. This…

Guide

Your Official Guide to Personalizing Customer Experiences
Personalizing experiences has quickly risen as a top priority for organizations to increase customer loyalty and retention. Achieving this, however, remains a challenge. In fact, only 24% of CX practitioners rate their efforts as highly personalized. Much of the challenge…