IHG: Listening to the Heartbeat of Millions of Guests
With guests checking in and out of its 798,075 hotel rooms every day, IHG needs to have a finger on the pulse of guest experience. In order to holistically measure and improve customer experience across its many locations, IHG partnered with Medallia and Ipsos Loyalty to elevate its HeartBeat survey program.
Since 2014, the number of Medallia users has jumped from 7,500 to nearly 40,000. Hotels are paying more attention to social data, too: since launching the social tool in 2017, 88% of IHG’s global estate responds to social review alerts on a regular basis.