Infographic
Cultural Bias and the Customer Experience
The strength of a customer relationship is strongly influenced by prevailing cultural expectations around factors like authenticity, timeliness and respect. For this reason, companies face a wide variety of customer expectations in different geographical and cultural contexts.
This infographic features new Medallia research on cultural biases across 15 major global language groups — including which cultures have the highest expectations and which ones are the easiest to please.
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