TYSONS, VA – March 12, 2026 – Medallia, Inc., the global leader in customer and employee experience, today announced that it has been named a Leader for the fifth consecutive publication in the Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms report. Medallia was recognized in the report for its Completeness of Vision and Ability to Execute.
“We believe Medallia’s recognition as a Leader reflects our mission to turn massive volumes of customer data into meaningful business outcomes,” said Fabrice Martin, Chief Product Officer at Medallia. “By unifying 100% of customer signals into actionable insights, we aren’t just measuring experiences – we’re transforming them. Our Frontline-Ready AITM puts real-time intelligence and recommendations into the hands of more than eight million users every week, moving organizations past simple insights and into a system of immediate actions and continuous improvement.”
Over the last year Medallia has significantly expanded its Frontline-Ready AITM capabilities in the Medallia Experience Cloud to democratize access to critical intelligent insights and help brands connect them to tangible business outcomes. This includes the release of several new features and enhancements, including Intelligent Summaries, Root Cause Assist, Smart Response, Themes with GenAI, and recently unveiled features like Insights Assistant, Smart Topic Builder, and Action Planning.
More than 2,000 of the world’s largest brands partner with Medallia to unify every customer signal
and apply industry-leading AI to deliver the intelligence and outcomes needed
to transform their business. Many of these brands recently shared their success stories at Medallia’s Experience ‘26 event in Las Vegas, including Mayo Clinic, Santander, and United Rentals.
To learn more about Medallia’s recognition in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms report” Report, read the full report.
About Gartner
Gartner, Magic Quadrant™ for Voice of the Customer Platforms, By Deborah Alvord, Michael Maziarka, Chad Storlie, Maria Marino, Brad Fager, 9 March 2026
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This Gartner, Magic Quadrant for Voice of the Customer Platforms report was not published in 2022 and 2023
About Medallia
Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10. Medallia’s AI-driven platform helps enterprise organizations turn billions of feedback signals into clear, prioritized actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth. Learn more at www.medallia.com.
© 2026 Medallia, Inc. All rights reserved. Medallia®, the Medallia logo, and the names and marks associated with Medallia’s products are trademarks of Medallia. All other trademarks are the property of their respective owners.
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PR Contact:
Meghan Halaszynski
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