Glossary
Digital experience
digital experience
The customer’s impression of their experience specific to their interactions with a brand’s digital properties, such as websites or apps. Factors like usability, navigation, design, content, performance, and security each shape the quality of a customer’s digital experience. It ultimately impacts the engagement, conversions, revenue, and loyalty brands generate online.
Experience 101
Platform
Company
Resources
Copyright © 2024. Medallia Inc. All rights reserved.
© Medallia®, the Medallia logo, and the names and marks
associated with Medallia’s products are trademarks of Medallia and/or
its affiliates. Net Promoter, Net Promoter Score and NPS are
registered trademarks of Bain & Company, Inc., Fred Reichheld and
Satmetrix Systems, Inc. All other trademarks are the property of their
respective owners.