15 Tips & Ideas to Celebrate CX Day

Celebrate CX Day with these 15 creative ideas! From employee recognition to customer engagement strategies, it’s a great time to enhance experiences and drive more loyalty and success.

It’s that time of year again! CX Day, an annual celebration of all things customer experience (CX), is just weeks away. This is a great time to recognize everything that customer experience professionals, customer experience teams, and customer-centric brands do all year to elevate the customer experience. 

The countdown to CX Day 2025 is on, and if you’ve come looking for Customer Experience Day ideas, we’ve got you covered. 

Ahead we’ll answer all of your questions about CX Day, including:

• What is CX Day?
• When is CX Day? 
• What are the best customer experience day ideas for celebrating this year?

What is CX Day?

CX Day, or Customer Experience Day, is a global celebration of the companies and professionals dedicated to creating great experiences for their customers. (Note: Although it is observed worldwide and nationally in the United States among CX professionals, it is not usually referred to as International CX Day or National CX Day.)

This day is a reminder to reflect on and be proactive about how we can continually improve customer experience. For example, it’s time to start accepting that survey rates are in rapid decline and most closed-loop feedback programs need some love. Yet, there’s a bright future ahead with the right mix of omnichannel CX vision and empathetic generative AI.

Celebrating CX Day is an opportunity to reaffirm the commitment to delivering meaningful experiences that benefit everyone involved.

When is CX Day in 2025 and 2026?

As an annual celebration, CX Day always occurs on the first Tuesday in October. This year, CX Day 2025 falls on October 7, 2025. Next year CX Day 2026 will fall on October 6, 2026 and then it will be October 5, 2027. 

How to celebrate this year with 15 CX Day ideas and tips

Organizations in every industry celebrate CX Day. Customer experience, after all, touches both business-to-customer (B2C) and business-to-business (B2B) brands.

We’ve compiled a list of tips and ideas for you to celebrate CX Day effectively, whether you’ve participated in this customer experience holiday in the past or are observing it for the first time. It doesn’t require many resources to celebrate CX Day, and anything you do will go far in motivating employees and refueling customer-centricity.

Here are the best CX Day ideas to get you inspired for this year: 

1. Engage with the Global Community: Many professional organizations, such as the day’s creator, Customer Experience Professionals Association (CXPA), celebrate CX Day. Join online forums, participate in global events, and follow the #CXDay hashtag on social media to see what others are doing.

2. Recognize Your Employees: Reward and acknowledge staff members—particularly agents on the customer service team—who have gone above and beyond to deliver exceptional experiences for your brand’s customers.

3. Host a CX Day Event: Organize an internal event or workshop focusing on best practices, innovations, and strategies to enhance customer experience.

4. Share Success Stories: Highlight and share stories of employees who have made a positive impact on a customer’s experience. You can do this in a team meeting, a company-wide newsletter, or a Slack or Teams channel.

5. Host Educational Webinars: Host internal webinars or training sessions to keep employees updated on the latest CX trends and tools.

(Last year, on CX Day in 2024, we at Medallia hosted a webinar that’s now available to watch on demand: Building Loyalty: How Top Brands Create Forever Customers with CX, led by CX technology and transformation expert Greg Kihlström and featuring CX leaders from Western Financial Group, Holiday Inn Club Vacations, and Trulieve, who shared lessons in achieving better CX visibility and prioritizing CX initiatives that drive customer retention and business impact.)

6. Check in on Your Customers: As always, encourage customers to share feedback through surveys and analyze customer signals from other channels. It ties in with the purpose of CX Day, and it also helps uncover valuable insights your brand needs to be aware of in order to improve customer experience.

7. Post Engaging Content on Social Media: Use CX Day as an opportunity to connect with customers on social media. Share behind-the-scenes looks at how you enhance customer experience, run contests, and host Q&A sessions. Doing so tightens the bond between your brand and its customers.

8. Decorate the Workspace: Liven up the office or workspace with CX Day decorations to remind everyone of the importance of the day and boosts employee morale.

9. Create and Distribute Customer Testimonials: Share testimonials or case studies showcasing how your experiences and products or services have positively impacted a customer.

10. Invite a Speaker: Invite a CX expert or influencer to speak to your team, offering insights and best practices to continue improving their skills and how your brand tackles customer experience.

11. Create Content: Write blog posts, produce videos, or design infographics related to customer experience and share them leading up to and through CX Day.

12. Plan Interactive Sessions: Organize fun activities or games, such as trivia, that reinforce the importance of customer experience and teamwork.

13. Reflect and Plan: Use CX Day as an opportunity to reflect on past performances and plan for the future, setting new benchmarks and goals for the upcoming year.

14. Create an Employee Shadowing Program: Implement a shadowing program where employees observe customer-facing roles. This firsthand experience deepens their understanding of the customer journey and enhances empathy.

15. Give an Extra Day Off: Reward employees with an additional day off to recognize their hard work. This gesture shows that the organization values employee well-being and focuses on EX, which positively impacts CX.

Remember, the essence of CX Day is to recognize and appreciate the efforts of improving customer experience—so tailor any of the tips provided, in addition to your own CX Day ideas, to best fit the culture of your organization.

Celebrate CX Day with customers and employees

CX Day, celebrated globally, spotlights the significant role that customer experience plays in your brand’s success. It serves as a beacon, emphasizing the importance of cultivating a customer-centric culture where businesses prioritize customer feedback. By recognizing your team’s efforts to enhance customer interactions, organizations not only boost team morale, but also foster trust and loyalty among customers.

Happy CX Day 2025 to you and your team! And if you want to level up your CX skills, this will be a great day to dive into in the ins and outs of CIBC’s award-winning CX playbook.