Solutions / Retail

Medallia
Retail

A Customer Experience Management Solution Specifically Designed for Retailers

Leading global retailer and subsidiary of world’s largest luxury goods purveyor (non-US)
Computer equipment and consumer electronics manufacturer (Fortune 500, Fortune top five in industry, Fortune top 20 best-performing stocks, Fortune top 20 Most Admired Companies)
Retail arm of global toy manufacturer (non-US, top 10 worldwide)
Apparel and footwear manufacturer (Fortune 500, Fortune top five in industry, Fortune 100 Best Companies to Work For)
Quick service restaurant chain (privately held, number 1 ranked by QSR Magazine in its category 7 years in a row)

A solution specifically designed for retailers

A comprehensive customer feedback solution makes it easy for your entire retail organization to deliver winning experiences while overcoming the unique obstacles of retail. It enables you to:

Collect feedback from all customers, including anonymous ones

Even with limited or no customer contact information, you can achieve retail-industry-leading response rates in a frictionless, practical way with Medallia’s:

  • Receipt-based surveys
  • Web intercept surveys
  • Sweepstakes (if desired), which augment response rates
  • E-mail surveys of customers for whom you have e-mail addresses, such as loyalty program members and store credit card holders
  • Other data collection modes, including comment cards, kiosks, handhelds, SMS, call center metrics, and more

Motivate even high-churn employees

Retail can be a tough, burn-out business for employees. Medallia helps transform frontline employees into customer experience professionals who find meaning in their work. Our solution:

  • Links surveys to individual employees by:
    • integrating with POS transaction data, which usually includes employee number
    • searching for specific employee names in comments
  • Reports employee-specific data to the employees themselves
  • Broadly shares positive “alerts,” which usually name specific employees, to build a positive, customer experience-focused culture

The result, in the words of our customers, is a surge in employee engagement:

People get better when they get feedback.

Our teams internalize [the customer experience], own it.

A key to delivering consistently excellent customer experiences is consistency. But frontline employees of most retailers don’t have ongoing access to the internet (and the unifying platform that is the web). How do you get everyone on the same page? Medallia drives collaboration without web access by delivering:

  • Push reports of key summary data. Employees who can’t (or don’t) log in frequently receive emailed reports regularly.
  • Daily five-minute “morning coffee” reviews of yesterday’s customer results. Many retail teams start their days with these.
  • Circulation of comment digests for posting in break rooms. “Comments come through Medallia, get circulated internally, and become urban legends,” explained one customer.

Keep current in a continuously changing environment

Medallia delivers your customer experience data:

  • In real time
  • In your company’s vernacular
  • Updated to reflect even daily personnel and organizational changes
  • Integrated with other company feedback for a holistic voice of the customer

Fully leverage your POS data

Medallia Retail integrates with POS data so you can understand satisfaction data using metrics including:

  • Product and product category
  • Call center metrics
  • Time of purchase
  • Department
  • Employee
Improve Your Call Center Customer Experience

We use the system to guide everything. It tells you if you are having a good day or a bad day.

—Director of Customer Loyalty, Leading Consumer Electronics Retailer