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< Blog

Modern CX playbook

December 10, 2025

Customer Experience

A Future-Focused CX Playbook: Why Intentionality Wins in the AI Age
Discover how Medallia’s new CX playbook unlocks the superpower of intentionality to achieve modern, impactful omnichannel CX improvements.

December 5, 2025

Customer Experience

5 Steps to “Define Your Why” for Modern CX: Customer Experience Strategy Template
Our customer experience strategy template from our Modern CX playbook helps teams complete the first, most important—and often overlooked—step in…

November 20, 2025

Customer Experience

5 Key Takeaways from the Modern CX Playbook
Ditch the old customer experience playbook, and say hello to winning modern CX strategies that deliver your organization growth, revenue,…