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Medallia’s Approach to Text Analytics

The last decade has seen a explosion in the variety of ways customers provide feedback to businesses. This feedback includes both quantitative and qualitative information.

Quantitative data is structured, and relatively easier to process. Unstructured free-form text data, however, poses more of a challenge — to process efficiently, to combine with other kinds of feedback, and to distribute efficiently across an organization.
This whitepaper explores how Text Analytics technologies can overcome this challenge, taking a wealth of unstructured data and using it to drive action and improvement across a business.