3 Ways to Level-up Your Journey Mapping Strategy

A Guide from Medallia & American Banker

Financial institutions have long invested in some level of journey mapping to keep up with the demands of the omnichannel customer, but many find their transformational results fall short in the face of longstanding product & channel silos.

Download this guide to see how you can recenter your touchpoint & journey mapping efforts around the customer by:

  • Choosing the most impactful journeys to map
  • Overcoming technical constraints 
  • Scaling insights for actionability

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