Why Medallia
Why Medallia
Learn how partnering with us can transform your business — for both customers and employees.
Success Stories
See results from brands like yours
Enterprise-Grade Platform
Explore all features and benefits
World-Class Service
Get support for crucial operations
AI Leadership
Follow our AI experience innovations
Global Impact
Improve the world beyond your own
Partner Network
Access approved, localized expertise
Platform
Medallia Platform
Explore how experiences come together in one powerful platform.
Comprehensive Feedback Capture
Collect every signal for more meaningful data
Administration
Run complex, global programs with self-service
Role-Based Reporting
Close the loop and drive action quickly
AI & Analytics
Uncover essential insights from every interaction
Integrations
Easily share data across systems and teams
Pricing
Expand your program with flexible pricing
Enterprise-Grade Security
Keep your business data safe and compliant
Solutions
Resources
Glossary
User journey
digital experience
The path a user takes to complete their goal on a website or app, such as creating an account, consuming content, or comparing services. Unlike predefined marketing funnels, user journeys are undefined and formed by user’s interactions and the pages or screens users visit.