Jul 06, 2017
Customer Experience Featured
Winning Customers in an Omnichannel World (Blog)
Think about the last time you made a purchase. Did you first browse on your phone, check back in at home with your tablet, and finally go back to your cart when you were on your phone again? And what happened when the purchase didn’t work out? Did you go to the store to return it or print a label from your desktop at work and ship it back? If
Jun 19, 2017
Winning Customers in an Omnichannel World (Resource)
Omnichannel customers are not only the reality of modern commerce—they are the future. To stay competitive in a world where consumers have a growing number of channels to choose from, companies must understand the why, how, when, and what behind their omnichannel customers’ behavior. In this report, we quantify the value of a great omnichannel experience and identify what companies are doing to create strong omnichannel programs.