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Glossary

Experience 101 > Glossary > Conversion rate optimization (CRO)

Conversion rate optimization (CRO)

digital experience

An approach to improving conversion rates online through researching issues, hypothesizing possible fixes, testing viable solutions, and evaluating the results. It’s best practice to focus on improving user experience by eliminating friction and known issues on a website or app, rather than trying to force users to convert early.

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