Travel & Hospitality

Best Western’s strategy to engage in the moment has allowed the company to increase hotel guest satisfaction. And, it’s enabled the chain to innovate at scale. Tools that help hotel owners and operators understand their guests are essential to the customer experience strategy — especially during tumultuous times that can

Best Western’s strategy to engage in the moment has allowed the company to increase hotel guest satisfaction. And, it’s enabled the chain to innovate at scale. Tools that help hotel owners and operators understand their guests are essential to the customer experience strategy — especially during tumultuous times that can

The effects of the COVID-19 pandemic on the hospitality industry are gloomy, but customer experience can be a competitive advantage — even if you think you don’t have a customer right now. We’re about one year into the COVID-19 pandemic and, much like the spread of the virus, the hit

The effects of the COVID-19 pandemic on the hospitality industry are gloomy, but customer experience can be a competitive advantage — even if you think you don’t have a customer right now. We’re about one year into the COVID-19 pandemic and, much like the spread of the virus, the hit

Over the last decade, social media reviews have gone from being a minor element of brand monitoring to a significant indicator of how consumers perceive a brand and whether they will stay loyal to them. This is especially true in the hospitality industry, where restaurant, hotel and travel reviews have

Over the last decade, social media reviews have gone from being a minor element of brand monitoring to a significant indicator of how consumers perceive a brand and whether they will stay loyal to them. This is especially true in the hospitality industry, where restaurant, hotel and travel reviews have