Market Research

What makes Gen Z unique from other generations? Find out the top Gen Z characteristics across lifestyle, consumer behavior, dining, and careers — and how these behaviors and preferences compare to those of other age groups.

What makes Gen Z unique from other generations? Find out the top Gen Z characteristics across lifestyle, consumer behavior, dining, and careers — and how these behaviors and preferences compare to those of other age groups.

Inflation continues to make an impact on buying decisions — here are the consumer trends you need to know right now.

Inflation continues to make an impact on buying decisions — here are the consumer trends you need to know right now.

Omnichannel customer experience is critical — here’s how to improve CX across both physical and digital touchpoints.

Omnichannel customer experience is critical — here’s how to improve CX across both physical and digital touchpoints.

The latest consumer behavior trends, according to new market research analyzing consumer foot traffic, transactions, and survey responses.

The latest consumer behavior trends, according to new market research analyzing consumer foot traffic, transactions, and survey responses.

External forces are disrupting the customer experience in the automotive industry. Find out what OEMs and dealers can do to improve the experience for customers.

External forces are disrupting the customer experience in the automotive industry. Find out what OEMs and dealers can do to improve the experience for customers.

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.

The rules of customer experience (CX) have changed dramatically in the last year as a result of the global pandemic. The things that mattered most to consumers are significantly different than they were back in early 2020, and businesses that cannot continue to meet customer expectations will inevitably become obsolete

The rules of customer experience (CX) have changed dramatically in the last year as a result of the global pandemic. The things that mattered most to consumers are significantly different than they were back in early 2020, and businesses that cannot continue to meet customer expectations will inevitably become obsolete

Do you currently work for an organization that is a global entity? Has your organization become somewhat of a household name in its market sector? Has your organization seen massive expansion in the last decade from relatively meager beginnings? If you’re fortunate enough to have answered ‘yes’ to one or

Do you currently work for an organization that is a global entity? Has your organization become somewhat of a household name in its market sector? Has your organization seen massive expansion in the last decade from relatively meager beginnings? If you’re fortunate enough to have answered ‘yes’ to one or

Cutting-edge, integrated technology is allowing us to extract more insights than ever before, helping to drive innovation and growth. Video tools in particular have become increasingly popular as a means for enacting research automation. Given recent events, technologies used to help businesses work remotely are dominating the market. Zoom, for

Cutting-edge, integrated technology is allowing us to extract more insights than ever before, helping to drive innovation and growth. Video tools in particular have become increasingly popular as a means for enacting research automation. Given recent events, technologies used to help businesses work remotely are dominating the market. Zoom, for

All researchers have had to adapt to new ways of working this year. One of the biggest changes they’ve had to make is how they’ve gone about gathering audience insight – with virtually all researchers having to conduct focus groups and in-depth interviews via various technologies, such as video conferencing

All researchers have had to adapt to new ways of working this year. One of the biggest changes they’ve had to make is how they’ve gone about gathering audience insight – with virtually all researchers having to conduct focus groups and in-depth interviews via various technologies, such as video conferencing