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Blog

Market Research

Medallia brand
Sep 11, 2024
Market Research

Why Is Market Research Important for Customer Experience?

Why Is Market Research Important for Customer Experience?

Our experts weigh in on how market research supports customer experience — and why faster marketplace insights give brands a competitive edge.

Our experts weigh in on how market research supports customer experience — and why faster marketplace insights give brands a competitive edge.
Two friends out shopping in the city look at their phones to do some research before entering the next store
Jul 10, 2024
Market Research

How to Improve the Omnichannel Customer Experience

How to Improve the Omnichannel Customer Experience

Omnichannel customer experience is critical — here’s how to improve CX across both physical and digital touchpoints.

Omnichannel customer experience is critical — here’s how to improve CX across both physical and digital touchpoints.
Woman in a store looks at her phone
Apr 26, 2024
Market Research

Top 18 Consumer Trends Impacting Customer Experience in 2024

Top 18 Consumer Trends Impacting Customer Experience in 2024

The top consumer trends impacting customer experience in 2024 are being shaped by inflation, digital channels, and evolving lifestyles.

The top consumer trends impacting customer experience in 2024 are being shaped by inflation, digital channels, and evolving lifestyles.
Family walks together, holding holiday shopping bag
Oct 05, 2023
Market Research

Our Gift To You: 2023 Holiday Shopping Predictions To Sleigh This Season

Our Gift To You: 2023 Holiday Shopping Predictions To Sleigh This Season

Here are Medallia Market Research’s top 2023 holiday shopping predictions about when, why, and how consumers will spend their money this year.

Here are Medallia Market Research’s top 2023 holiday shopping predictions about when, why, and how consumers will spend their money this year.
Woman looks at piece of paper in a concerned manner, man looks over her shoulder in a concerned way
Aug 21, 2023
Market Research

Top Effects of Inflation on Consumer Behavior: 2023 Inflation Trends

Top Effects of Inflation on Consumer Behavior: 2023 Inflation Trends

Discover the top effects of inflation on consumer behavior in 2023 with trends identified through data-backed research and analysis.

Discover the top effects of inflation on consumer behavior in 2023 with trends identified through data-backed research and analysis.
A young woman shops for shirts with loud prints in a boutique clothing store
Nov 14, 2022
Market Research

Top Gen Z Characteristics Businesses Need to Know

Top Gen Z Characteristics Businesses Need to Know

What makes Gen Z unique from other generations? Find out the top Gen Z characteristics across lifestyle, consumer behavior, dining, and careers — and how these behaviors and preferences compare to those of other age groups.

What makes Gen Z unique from other generations? Find out the top Gen Z characteristics across lifestyle, consumer behavior, dining, and careers — and how these behaviors and preferences compare to those of other age groups.
A family sits at their dining room table with their takeout food
Oct 19, 2022
Market Research

Consumer Trends 2022: The Effects of Inflation on Everyday Buying Decisions

Consumer Trends 2022: The Effects of Inflation on Everyday Buying Decisions

Inflation continues to make an impact on buying decisions — here are the consumer trends you need to know right now.

Inflation continues to make an impact on buying decisions — here are the consumer trends you need to know right now.
A family walking happily through an airport with their luggage
Aug 29, 2022
Market Research

The Biggest Consumer Behavior Trends of 2022 (So Far)

The Biggest Consumer Behavior Trends of 2022 (So Far)

The latest consumer behavior trends, according to new market research analyzing consumer foot traffic, transactions, and survey responses.

The latest consumer behavior trends, according to new market research analyzing consumer foot traffic, transactions, and survey responses.
An automotive dealer helps a new customer buy a car
Aug 26, 2022
Market Research

What Automotive OEMs & Dealers Can Do to Improve Customer Experience During High Inflation

What Automotive OEMs & Dealers Can Do to Improve Customer Experience During High Inflation

External forces are disrupting the customer experience in the automotive industry. Find out what OEMs and dealers can do to improve the experience for customers.

External forces are disrupting the customer experience in the automotive industry. Find out what OEMs and dealers can do to improve the experience for customers.
A woman sits next to her luggage at an airport, typing on her laptop
Jul 13, 2022
Market Research

What Makes Customers Loyal? Your Customer Loyalty FAQs — Answered

What Makes Customers Loyal? Your Customer Loyalty FAQs — Answered

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.