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Medallia Research

Medallia Research Articles

A woman sits next to her luggage at an airport, typing on her laptop
Jul 13, 2022
Market Research

What Makes Customers Loyal? Your Customer Loyalty FAQs — Answered

What Makes Customers Loyal? Your Customer Loyalty FAQs — Answered

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.

New customer loyalty research reveals how to gain loyal customers, the best way to measure customer loyalty, and which industry has the most loyal customers among airline, hotel, restaurants, and retail brands.
The head of customer experience is sharing good news in exec meeting
May 24, 2022
Customer Experience

Top 9 Customer Experience Strategies: Best Practices from CX Leaders

Top 9 Customer Experience Strategies: Best Practices from CX Leaders

New research from the Medallia Institute reveals how to improve your customer experience using these customer experience strategy best practices.

New research from the Medallia Institute reveals how to improve your customer experience using these customer experience strategy best practices.
Two colleagues collaborate in a biotech lab
May 18, 2022
Employee Experience

Why Good Employees Leave: Top 5 Reasons Why Employees Quit Their Jobs

Why Good Employees Leave: Top 5 Reasons Why Employees Quit Their Jobs

If you’re wondering why so many people are quitting their jobs, here are the top answers from our survey of 1,471 workers.

If you’re wondering why so many people are quitting their jobs, here are the top answers from our survey of 1,471 workers.
Four employee experience leaders smiling and talking around a table
Nov 03, 2021
Employee Experience

Employee Experience Best Practices: Is Your Organization a Leader or a Laggard?

Employee Experience Best Practices: Is Your Organization a Leader or a Laggard?

A new employee experience research study, Moving Toward Employee Experience Excellence, conducted by the Medallia Institute in partnership with The Josh Bersin Company, seeks to further understand the link between employee experience best practices and positive people outcomes and to identify key practices by comparing “Leaders” to “Laggards.”

A new employee experience research study, Moving Toward Employee Experience Excellence, conducted by the Medallia Institute in partnership with The Josh Bersin Company, seeks to further understand the link between employee experience best practices and positive people outcomes and to identify key practices by comparing “Leaders” to “Laggards.”
Guest experience priorities for hotels
Sep 28, 2021
Customer Experience

Welcoming Guests Back to Travel: 3 Guest Experience Priorities for Hotels

Welcoming Guests Back to Travel: 3 Guest Experience Priorities for Hotels

The pandemic has negatively affected many industries, but arguably none more severely than travel and hospitality. This sector has dealt with many challenges, from having to quickly adapt their policies and procedures to being forced to halt operations altogether around the globe, and facing staggering labor shortages. While the industry

The pandemic has negatively affected many industries, but arguably none more severely than travel and hospitality. This sector has dealt with many challenges, from having to quickly adapt their policies and procedures to being forced to halt operations altogether around the globe, and facing staggering labor shortages. While the industry

How to Create a Customer Engagement Strategy
Jun 28, 2021
Customer Experience

How to Create a Customer Engagement Strategy that Boosts Guest Satisfaction and Loyalty

How to Create a Customer Engagement Strategy that Boosts Guest Satisfaction and Loyalty

Backed by research, here’s how to create a customer engagement strategy that can increase bookings, guest satisfaction, and loyalty.    The hospitality and travel industry’s recovery is on many people’s minds as vaccines continue to roll out and the end of the pandemic is in sight in some parts of

Backed by research, here’s how to create a customer engagement strategy that can increase bookings, guest satisfaction, and loyalty.    The hospitality and travel industry’s recovery is on many people’s minds as vaccines continue to roll out and the end of the pandemic is in sight in some parts of

New Study: 5 Essential Employee Experience Priorities in the Wake of the Pandemic
Oct 12, 2020
Employee Experience

New Study: 5 Essential Employee Experience Priorities in the Wake of the Pandemic

New Study: 5 Essential Employee Experience Priorities in the Wake of the Pandemic

Time and again, employee satisfaction has been linked with company profitability. While employee experience and engagement have always been crucial for business success, a new study indicates it’s all the more important as both employees and employers adapt to changing work environments resulting from the COVID-19 pandemic. Looking back, despite

Time and again, employee satisfaction has been linked with company profitability. While employee experience and engagement have always been crucial for business success, a new study indicates it’s all the more important as both employees and employers adapt to changing work environments resulting from the COVID-19 pandemic. Looking back, despite