Life Sciences

In this interview, life sciences expert Richard Schwartz explains why empathy needs to be at the center of customer experience for every medication and medical device used in treatment.

In this interview, life sciences expert Richard Schwartz explains why empathy needs to be at the center of customer experience for every medication and medical device used in treatment.

Industry expert Richard Schwartz shares how customer experience leaders can extract the truly important questions that may be hidden in customer feedback in life sciences.

Industry expert Richard Schwartz shares how customer experience leaders can extract the truly important questions that may be hidden in customer feedback in life sciences.

With the direct impact of experience on outcomes, what can brands learn from the retail customer experience to improve the pharma customer experience?  We have compounding evidence that better experiences lead to better participation, relationships, trust, adherence, and outcomes. A 2012 “systematic review of evidence on the links between patient

With the direct impact of experience on outcomes, what can brands learn from the retail customer experience to improve the pharma customer experience?  We have compounding evidence that better experiences lead to better participation, relationships, trust, adherence, and outcomes. A 2012 “systematic review of evidence on the links between patient

Your sales team can bridge the gap in buyer expectations and sell through B2B disruption by listening at scale and engaging in the moment. Even after a year of the pandemic, field sales organizations are still grappling with massive disruption. By this point, most teams have navigated the shift to

Your sales team can bridge the gap in buyer expectations and sell through B2B disruption by listening at scale and engaging in the moment. Even after a year of the pandemic, field sales organizations are still grappling with massive disruption. By this point, most teams have navigated the shift to

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

Digital transformation in pharma is propelling the industry from follower to forerunner. This is the beginning of the life sciences’ “experience era.” When I think of the qualities that define industry leaders, the words that come to mind are innovative, adaptable, adept — and trepidation. That is, there is trepidation

The life sciences industry is at an inflection point where the need to prepare for the future and remain relevant are front and center. The relationships between pharmaceutical companies, physicians and patients have changed dramatically this year, making customer experience in life sciences more important than ever. To help companies

The life sciences industry is at an inflection point where the need to prepare for the future and remain relevant are front and center. The relationships between pharmaceutical companies, physicians and patients have changed dramatically this year, making customer experience in life sciences more important than ever. To help companies

Pfizer CentreOne, a global contract development and manufacturing organization (CDMO) embedded within Pfizer and a leading supplier of specialty active pharmaceutical ingredients, will leverage Medallia as part of its customer experience initiative. With customers spanning emerging biopharmas and large pharmaceutical companies, Pfizer CentreOne understands the importance of listening to customers

Pfizer CentreOne, a global contract development and manufacturing organization (CDMO) embedded within Pfizer and a leading supplier of specialty active pharmaceutical ingredients, will leverage Medallia as part of its customer experience initiative. With customers spanning emerging biopharmas and large pharmaceutical companies, Pfizer CentreOne understands the importance of listening to customers

A 2014 survey of 3,000 U.S. physicians revealed that about 40% of doctors never see — or even contact — a pharmaceutical sales representative. In mid-2020, not much has changed. And the increasing use of digital technologies has only accelerated the trend, as providers across the spectrum of healthcare services

A 2014 survey of 3,000 U.S. physicians revealed that about 40% of doctors never see — or even contact — a pharmaceutical sales representative. In mid-2020, not much has changed. And the increasing use of digital technologies has only accelerated the trend, as providers across the spectrum of healthcare services