The Customer Experience Tipping Point – Insurance Brief
Only 1 out of 3 customers report having a positive experience with an insurer last year. Today’s customers have more choices, and more power over the brands they interact with, than ever before. It is no longer enough to simply provide a high-quality product or a competitive price. Instead, in “The Age Of The Customer,” brands are built—or broken—on customer experience.
To help companies better understand how to stay ahead of the curve and continually improve, Medallia partnered with Ipsos to conduct a survey of 8,002 consumers in four countries across six industry sectors. The findings highlight a number of current trends in customer experience that impact the insurance industry.
Download the report to see how insurers can meet or exceed customer expectations in the coming year and beyond.