Harnessing the Economics of Customer Loyalty with Bain & Company’s Aaron Cheris
Some customers are worth far more to your business than others. The best ones spend more, cost less to serve and recommend your company to their friends and family.
Despite these benefits, some companies don’t know the true value of their top customers. They often spend broadly on unfocused initiatives that fail to inspire loyalty or spur growth, and fall behind competitors that know how to delight their most profitable customers.
But it doesn’t have to be like this.
Join Aaron Cheris, a partner in Bain & Company’s Customer Strategy and Marketing practice, to learn how leading companies use loyalty economics to inspire customer advocacy that leads to sustainable, profitable growth. In this webinar recording, Aaron will break down the key tenets of loyalty economics, share how loyalty leaders build robust business cases and make necessary investments, and discuss the challenges of getting it right.
In particular, Aaron will discuss how companies can:
- Estimate the relative profitability of customer segments using proven metrics such as retention and share of wallet
- Use the Net Promoter SystemSM to gain a deeper understanding of top customers’ needs
- Invest in efforts that retain the most lucrative customers—and attract more of them
Companies that master loyalty economics use it as a powerful tool to inform their business decisions and, ultimately, build loyalty.
Download the recording using the form here.