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Glossary

Experience 101 > Glossary > Heatmap

Heatmap

digital experience

A tool that provides visualizations of aggregate on-page user behavior for websites and apps. There are a number of different kinds of heatmaps, including click/touch, hover, behavior, scroll, and attribution heatmaps. Each heatmap tracks specific types of interactions, and they work best for investigating apparent user experience issues like a page with high abandonment rates.

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