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Amanda Riches

Amanda Riches

Senior Director, Professional Services

As senior director of professional services, Amanda leads a portfolio of accounts in EMEA, helping them drive business impact from their programmes. She has more than 15 years experience driving customer-centric change in large organisations and implemented her first voice of customer programme in 2006 when she headed up the Quality, Guest Insight and Customer Services function at Whitbread, a hospitality, leisure and retail organisation.