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Amanda Riches

Amanda Riches

Senior Director, Head of CX and EX Consulting

Amanda has almost 20 years experience driving change in large, multi-sector organisations and she was recently named the top CX professional in the UK by the CX Magazine. Previously Head of Quality & Guest Insight at Whitbread, Amanda established the successful service formula that sits behind Premier Inn, the award-winning leading hotel chain. Now Senior Director of Professional Services for Medallia, she leads customer and employee experience consulting across EMEA, helping clients operationalise the voice of their customers, employees, and partners, engaging senior and frontline teams to drive action on the things that matter most.