Resource Library

Macy’s Case Study: NPS up 10 points and stock surged 140%

Macy’s Case Study: NPS up 10 points and stock surged 140%

Case Study

Share this resource

In 2010 the company rolled out the “My Customer Engagement Program” powered by Medallia, which enables Macy’s to collect and act upon feedback across multiple channels, including e-commerce, in-store shopping, the wedding registry, and furniture delivery. And by linking financial data to customer experience, Macy’s is able to see the business impact of improved experiences and better-trained associates.

Download to learn more.