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From Data to Action: Profiling the Modern Insights Team

From Data to Action: Profiling the Modern Insights Team

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The Medallia Institute examined more than 300 established customer experience programs over a four-year period to understand what high performing programs are doing to stay close to customers. This report describes three capabilities that ​successful customer insights teams develop to ensure their​ organizations ​become customer-centric, adaptive, and highly competitive​.